Using Video To Market Your Business

Why Video?

Video is a big deal these days. Yet many businesses do not use it at all. Using video to market your business is a great opportunity. Part of the reason it’s a great opportunity is that so many people who could benefit from it are not using it! Much of your competition is not using video!

Video is a great online marketing tool. Many people would rather watch how something is done than read copy from their computer screens.

When you know the routine it’s easy to create videos. The process has a few tricks to maximize results. But it’s relatively quick and easy once you get the hang of it.

Video and Search Engines

When we talk about online video we have to talk about YouTube. YouTube is the largest video website in the world. YouTube videos are uploaded at a rate an astonishing rate. It is estimated that 60 hours of video are uploaded every minute! The site is growing fast.

Google often shows videos listed among their search results. They call this “Universal Search”. Many times there are just one or two among the 10 results listed on a page. But wow do those they stand out. Even if a video is listed at the bottom of the search page it seems to attract more attention than all the other text-only listings. Having your video on a search results page can be a great advantage.

Creating Your Video

Making your own video is easier than it’s ever been before. Thanks to the many choices of cameras and easy to use websites you can begin making videos right away.

Many smart phones can record videos. This is the handiest way to do it since you always have your phone with you. To get better quality you should use a camcorder. Digital camcorders are common and do not require tape or disks. They are easy to use. Copying video to your computer is easier too!

There are numerous resources and video tips online to help you with the creation of your videos. The biggest tip is to use an external microphone or separate digital audio recorder to get good sound. If you don’t try this you won’t even realize the difference it can make. Getting good sound really does add a lot of quality. Lighting is another obvious concern. For indoor videos you should have plenty of lights. Outdoor lighting is best on shady days because shadows can be tricky to control.

Editing Your Video

You can get by without editing your video. But if you want it to be a bit more polished then using a video editor will do the trick. Many editors are available in the under $100 range. I’ve used Corel Video Studio for several years. Other editors in the same price range include CyberLink PowerDirector, Adobe Premiere Elements, Roxio Creator, and Sony Vegas Movie Studio. Check the web for a review of video editor software. With a video editor you can easily cut out unwanted pieces of video, add music and narration, and add on screen titles. After editing you will end up with a polished version of your video. This is the version that will be ready to upload to the internet. I usually create videos in the MP4 format, then upload them to YouTube.

Getting Your Video Online

As mentioned in the previous paragraph I use YouTube. You must set up a YouTube account before you upload your videos to it. I recommend creating a Google account and using that account when signing up for your YouTube account. You’ll have one Google login that will get you into all of your Google products. Once your YouTube account is set up you should create your YouTube channel. Fill it in with all of your business information as completely and accurately as possible.

Use a video aggregator to publish your video to multiple video sites at one time. I don’t use aggregators but many internet marketers do.

I recommend putting your website URL (“http://www.yourwebsite.com”) in the description of your YouTube video. Also put the link to the YouTube video into your YouTube video description. The reason is that some websites copy videos from YouTube and display them on their own website. This helps optimize your Video and can generate more traffic as it gives you a back link.

Integrate Video on Your Website

After you’ve uploaded your video to YouTube the next step is to integrate the video in your website and other online properties. The video below shows how this is done. YouTube makes it very easy to embed videos on your website. Google places and other online business directories make it easy to include video within your business listings too.

More Reasons to Use Video

Besides that benefits of generating more leads for your business, video can make a much more personal connection between you and your potential customers. So much of the Internet is impersonal. There is a big lack of trust online, and rightfully so. To get customers and do business you must build a trusting relationship with your customers. Video can get this done faster than most things. I always recommend a simple, short welcome message on a website home page. One that greets the visitor and makes them feel welcome. Here’s more video tips that will help with your video creation.

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The Joys of Self Employment

It used to be that the overwhelming majority of individuals spent their entire careers working for larger organizations. However, with the number of corporations that went through the phase of downsizing in the last twenty years, many individuals were introduced to the world of self employment. The self employed now make up nearly ten percent of the workforce and is growing each year. The opportunity to be self employed offers a great many challenges to those who take it. It is quite common for individuals who are accustomed to working for others to at first be caught off guard by the demands of being self employment. Nonetheless, those who are willing to work through these differences can make themselves a satisfying career.When many think of self employment, they often think of the freedom to set one’s own hours or working from a home office their pajamas. While this is somewhat true, there are also times when self employment means long hours. Individuals who choose this method of employment need to be self motivated, goal oriented and comfortable with being the sole decision maker. They are responsible for making sure their own Social Security and Medicare taxes are paid and they must also file quarterly taxes. At the same time, they have great freedom to take things in any direction they see fit and many of their expenses are tax deductible.Before jumping into the role of the self employed worker, one should study up on as many resources as possible. Books, websites, seminars and workshops are readily available for those seeking information. There are many aspects to learn about self employment, from how to deal with the isolation of the work at home office to legally collecting past due debts. These resources also show how to lessen tax burdens and how to keep expenses to a minimum until real profits start coming in. Joining groups and organizations for the self employed is a great way to stay connected and get firsthand tips and advice.While there are no rules, it is said that older individuals are more likely to choose self employment and stick with it. Their years of experience and knowledge give them a bit of an edge when it comes to the ups and downs that self employment can sometimes bring. At the same time, younger individuals are more likely to be able to put in the longer hours that being self employed sometimes requires. At any rate, the option of being one’s own boss is becoming more and more attractive with the shifting job market.

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Three Time Free Strategies For Maximizing Health and Fitness

Everyone is always trying to “get fit” but for many working adults there aren’t enough hours in the day. Four evenings in the gym can take away as many as eight hours out of an already busy schedule. While the hours in the gym may be rewarding, the hours stuck in traffic on the way to the gym are just wasted time. However, going to the gym isn’t the only way to improve your health and get fit. Here are three simple “time-free” things that all adults can do to improve their fitness and stay in shape.Maximize the time doing “chores” – Chores are a tedious time consuming activity, but are still essential to having a clean, nice home. So why not maximize the time you spend doing chores and get fit at the same time? When looking to maximize your chore-time; think outside the box. For example, use an old-fashioned traditional broom with a heavy wooden handle instead of a lightweight plastic broom. Sweeping a kitchen floor with an added three pounds can increase the calorie burn and help tone muscles.Walk and Climb – It’s becoming a cliche to ‘take the stairs’ or ‘walk more’; but that doesn’t make it false. People often waste time driving to the gym in order to walk on a machine for thirty minutes when they can do the same activity at home or at work. With a pedometer you can easily track your additional steps. The Harvard Alumni study of walking showed that walking 6,000 steps in a day can help maintain health and fitness and 10,000 can significantly help lose weight. The good news is that it is easy to begin to maximize your steps while doing everyday activities. For example, rather than spend two or three minutes driving around looking for that “perfect parking spot”; park in the back and enjoy the extra exercise. Often you’ll actually save time by parking in the back of the lot and walking the extra distance instead of driving around looking for that “perfect spot.”Multivitamin and Nutrition – The truth is, no matter how much you exercise, you cannot stay healthy and be fit while depriving your body of needed nutrients. Fortunately it can be easy to get needed nutrition (for you AND your children) by making a few simple changes. You can adjust the nutritional intake in your diet by simply substituting pastas and breads made with whole grains rather than the old white flour. You can buy juices and snack drinks made with real fruit juice rather than ‘juice cocktail.’ And you can readily and easily take a multivitamin to help cover your daily needs. Multivitamins are like a safety net for any balanced diet. They provide blanket coverage of your daily nutritional needs, independent of the particular meals for that day. And because it almost impossible to get “too much” of a vitamin, multivitamins are safe to take daily.

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Trick Photography and Special Effects – A Photographer’s Magic

If photography is your passion and you are troubled for not owning an expensive camera, you need not worry. Trick Photography and Special Effects’ is at your disposal! This eBook has everything that could be instrumental for a budding photographer as the name very well indicates. The book has everything from photographs by professionals, video tutorials and a long set of instructions.A True DelightThe Trick Photography and Special Effects eBook is nothing short of taking professional classes from an accomplished photographer. It has captured almost all sorts of photography at the same timing revealing all the tricks that help capture the perfect photographs.The picturesque shots contained in the book are enough to take your breath away. It seems even Photoshop could not accomplish the feat of making pictures look that attractive. The book is rage because of the variety of pictures it caters to like freezing motion, light painting techniques, motion blur, star trails, special effects, 3D images, long exposure effects and much more.Sharboneau’s ExpertiseEvan Sharboneau has indeed opened avenues for many passionate photographers out there who cannot afford to indulge in luxuries like expensive equipments and classes. Sharboneau has been at his creative best in the book and this reflects in the satisfaction and exhilaration of the readers after having read Trick Photography and Special Effects. In fact, the book is a revolutionary attempt as many pro-photographers do not like to reveal their photography secrets.To begin with, the book does not require the reader to be a master in photography. Moreover, the numerous photos and videos are adept to make an amateur develop an interest in photography. You could sometimes be lost in these photographs and videos. The book has all the tricks for capturing infrared lights to taking surreal pictures. It just makes your imagination come true.A Must ReadTrick Photography and Special Effects is a photographer’s magic journal and has an immense potential to contribute to his growth as an artist. It answers all the hows’ of photography. Along with tricks and techniques of photography, the book also mentions the best editing tricks.I would highly recommend this book. The ideas are original and explained in the simplest manner possible. However, there is no substitute for hard work and practice. So, perseverance will take you much ahead. The eBook format of the book makes it all the more helpful and accessible. You can do full justice to the book by grabbing a copy because some things can be best understood by self-analysis.

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Discount Homeowners Insurance – Where to Get It

Homeowner’s insurance protects you against financial loss if your home or property is damaged by theft, fire, lightning, smoke, or other disasters. Thanks to the internet, you can easily find discount homeowners insurance that meets your needs. Here’s how …Complete Your InformationYou can get quotes for discount homeowners insurance by visiting an insurance comparison site. On the site you’ll complete a simple questionnaire with information about your home and your insurance needs, including …* How much coverage you want for your home and for your home’s contents. It may be helpful for you to make a detailed inventory of your home’s contents to figure out what coverage amounts you need. (You’ll also need this inventory if you ever need to make a claim.)* The deductible you want to apply to your homeowners insurance.* The square footage of your home and the year it was built.* The number of miles from your home to the nearest fire station and the number of feet to the nearest hydrant.* Any discounts for which you might be eligible. For example, many discount homeowners insurance companies give discounts to non-smoking customers, as well as for security features such as deadbolts and smoke detectors.Get Answers to Your QuestionsThe best insurance comparison sites will also have a chat feature available. With the chat feature, you can get answers to all your homeowners insurance questions from insurance professionals. (See link below.)Get Your Discount Homeowners Insurance QuotesOnce you complete the questionnaire, you’ll quickly receive discount homeowners insurance quotes from multiple A-rated insurance companies.What if the Quote is too High?If the quote for your discount homeowners insurance is more than you can afford, follow these tips to try to get it lower:* Lower your coverage limits and raise your deductibles. Note that your mortgage company probably requires a specific minimum coverage.* See if you can qualify for more discounts. Perhaps you can install more smoke detectors, burglar alarms, or buy fire extinguishers.* If your credit is poor, work on improving it.

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Automotive Advertising Agencies Focus on Consumers Vs Auto Dealers to Sell Cars Because Google Does

Consumers prefer to go to the Internet to shop for a vehicle to get information to make a buying decision without having to visit a dealership. Sometimes they turn to the World Wide Web vs. their local car row to avoid being pressured by a self serving car salesperson — real or imagined. Other times their objective may be to save gas and time before they jump into the real world where they may be pressured into making a premature buying decision based on emotion and limited information. Frankly, in many cases, they are right; can you say — spot delivery.Job one for search engines, like Google, is to provide relevant information to their online customers to help them narrow down their list of vehicles of interest and answer associated questions like trade-in value, payment options and the many items that must be addressed before they can select — the — vehicle vs. — a — vehicle. Once those issues are resolved, they need to help their online shoppers find an auto dealer that can provide a vehicle that best satisfies those terms and conditions; in that order — vehicle first and dealer second. My point is that when Google first directs their customers to the most relevant source for their desired information it is not necessarily limited to a particular dealership. Today’s car shoppers are much better educated than yesterday’s. They know what questions they need to ask before they can make a buying decision so their online search words are more able to target vehicles that warrant their consideration rather than limiting their search to their local car dealerships. For better or worse, auto dealers can’t put that horse back in the barn!The adversarial relationship between consumers and auto dealers that governed old world selling processes originated in the real world to help auto dealers control the shopping and negotiation process and they survived briefly on the virtual showrooms being built one on the Internet, but — today and tomorrow — not so much! Once auto dealer’s realized — or more correctly — once customers told auto dealers that they no longer controlled the access to the information that they needed to purchase a vehicle the dealers tried to control the information on the Internet; how is that working out for auto dealers!Automotive advertising agencies first assumed that S.E.O. and S.E.M. was a way to put Google on the auto dealer’s side of the Internet Super Highway. If they placed the right search words, meta tags, URL names — and the various manipulations of the Google search algorithms that automotive advertising agencies have memorized as fast as Google changes them — then they could manipulate the search results to place their auto dealer clients as the most relevant source for the information that customers were searching for and earn the auto dealers a position on the car shoppers short list. Given the vertical priority placed by Google to position a listing on page one based on relevancy to their customers search words or phrases, that technique certainly has value. However, since customers are prioritizing finding a vehicle before a dealer and/or to answer related questions before they open negotiations on a specific vehicle at a particular auto dealer, auto dealers that base their online marketing efforts to accomplish that priority are positioning themselves mid-sales cycle and they may be a day late and a dollar short for a large portion of today’s and tomorrow’s shoppers/buyers.Automotive advertising agencies have attempted to answer customer’s questions on their auto dealership’ websites in an attempt to earn them a top position on vehicle based searches. Their assumption is that the more information the better — as long as it is relevant — however, once at the auto dealer’s site the more accurate priority is “transparency!” More time on page, and more page visits used to be considered a good thing but today, once again — not so much! The easier and faster the online car shopper can find the specific information that they need to make a buying decision the better! Site designs are being simplified with more intuitive user interface and dedicated landing pages or linked micro sites to allow customers to limit the amount of “clicks” or wasted exposure to information that may be relevant to the dealer but not necessarily to the customer; at that time in their shopping cycle at least.Once the shopper actually ventures onto an online showroom the plan is to keep them there by providing direct or linked access to anything that they need to move themselves further down the sales/buying funnel. The dealer may see these information resources as a conversion tool or a lead generator but if they lose track of the truth — that the customer is still in charge — they risk losing them with the click of a mouse. Sorry, but throwing their trade-in keys onto the roof won’t work in your virtual showrooms!The solution is for auto dealers to listen and learn from their online customers before they presume to sell them anything! Human nature has survived on the World Wide Web and relationship based selling still has a strong influence on consumers. Today’s online shoppers are being directed by Google and the other search engines to social networking sites because the marketplace is a conversation and people are social animals. Auto dealers who want to attract customers with a message that they are the best source for information to serve the customer’s interest vs. their own are better served to have their customers make that case for them.Next generation inventory based search portals — like ronsmap.com — accept an auto dealer’s inventory for free with the ability to push their vehicles into social media using their vBack application to Ask-A-Friend or Tell-A-Friend about the vehicle — and the dealer –that they are considering within their social networking communities of online friends. Google has already admitted that they are prioritizing real time social media to establish relevancy, and automotive advertising agencies already know that more vehicles on a site provide more relevancy to more online car shoppers. As a result, they have found that the way to attract more online customers to find their auto dealership as the place to go to get all of their questions answered will be the message that is carried along with their individual vehicles listed on this communal consumer-centric site; which is what the customers are looking for to begin developing their shortlist of dealers to do business with!Customer friendly applications that distribute the information on an auto dealer’s individual website which have the secondary value of functioning as a conversion tool or lead generator are also key differentiators that quickly build branding value for an auto dealer’s virtual showroom and enhance their online reputation as the place to go to get customer’s questions answered vs. their being sold something. For example, GetAutoAppraise.Com is a next generation appraisal tool that provides credible third party trade-in values sourced through NADA with integrated inventory information that allows the customer to review the entire transaction more efficiently. Their trade-in appraisal form includes vehicle, price and payment information to and from both parties to the transaction in one easy transparent and customer friendly process.Video platforms, like SiSTeR Technologies Video CarLot, is another transparent Google friendly application that converts pictures on an auto dealer’s website into interactive videos with human voice that are also pushed out onto the World Wide Web through their dedicated API to You Tube and soon to be announced applications that push their vShock platform onto social networking communities like Face Book. Their proprietary video platform is fully index able for the search engines and it provides relevant information to the customer from within the video as well as direct links through their vShock application that opens a dedicated micro site with similar vehicles chosen from the dealer’s inventory using algorithms and business rules custom designed by the dealer to improve the customers vehicle selection. This process is another example of a customer friendly information delivery system that will improve transparency for the customer once they find an online dealership which will also extend the auto dealers S.E.O..The point is, the more information that an automotive advertising agency provides through their auto dealer client’s websites in the most relevant and transparent manner the better. However, auto dealers need to get online car shoppers to find and visit their virtual showrooms first, and since information is a key differentiator between them and their online competition — or according to Google and online shoppers, it should be – then the information alone won’t make it! Automotive advertising agencies must focus on consumers’ interests in order to best serve their auto dealer clients because Google does; and Google does it because their customers demand it!

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Online PhD in Education: What to Think Of?

Are you tense from your higher education? Don’t want to get away from your home? Do you really strive for a PhD? Why delay then? This may be the perfect time for you to get on with your PhD education. If you are thinking of the time and distance or regarding the universities, then I can assure you of a PhD by sitting and holding your bed coffee within your bedroom. Hard to believe, isn’t it?Our global communication and technology has enhanced much that even a PhD is never an issue to end up your education or dreams of higher studies. It may be difficult sometimes to pursue a full time course for professionals like teachers. They may be most of the time busy with their seminars, lectures, academic assignments and what not. Internet is a world where many impossible things itself says that ‘I m possible’, obviously. It could owe you much more than what you imagine of and will make both your life and carrier much easier to go through. They have brought classrooms even more closely than our one arm distance.At first you have to search for the internationally known, accredited universities that will owe you online PhD education. Determine whether you are eligible or not for an online education. Once you are eligible. Then get to an online means of application and also mail every single document to the destined address. You will be given all guidance and advices by the experts of the field. Online PhD education is essentially fulfillment of dreams. You will be given all references and this latest idea of learning and practice could make you more perfect and easy in your carrier anyway.You will be provided with all study materials online and if you need any extra information then you could also download. It will be really a unique opportunity to many to get taught or coached by the best of the global academic wing. You need to complete the assignment, undertake projects, and fulfill every necessities of the course as it is in the real regular course and the same amount of pressure is placed on the candidate until the completion of the course. Online phD in education mainly deals with school safety and problems on health, planning as well implementation of activities related to education, social educational foundation d theory and practice of teaching and learning.There are many promising carriers waiting after online PhD education. You may carry on as an academic researcher, managerial posts in elite organizations, educational consultant etc. The only thing or advantage that you could expect from online PhD education when compared to regular course is that the daily routines are not time bound. All time timetables are kept by you. You will get even opportunities to speak with the administrative and business experts as well as with the students taking the same degree as you. It will give you an ambience of a real class room and you need to submit all requirements at the correct time. You may need just a system and an internet connection to own this online PhD education.

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Offshore Gambling – Is Offshore Gambling Really Worth 100′s of Billions A Year!

Ok I am back with another intriguing discussion on offshore gambling and it’s particulars. In this article I want to talk more about how huge this industry has grown as well how offshore gambling companies bypass the standard laws for various countries.

One of the best things I can think of about operating an offshore gambling casino if you have an Internet connection for instance you are in business as where you are in the world does not matter then. To make things more confusing for countries to penalize a company because of tax laws, online casinos gather bits and pieces from many different locations around the world. This business strategy has proved to be very successful as for example if an offshore gambling casino decided to obtain a license from one country, then host the website of his online casino on another server in another country and then advertise for customers to another country. This method, which is completely legal in all regards, just shows how ridiculous it would be for a government to try and control all offshore gambling events.

To give you an idea how big this industry has come, no one knows for sure but the total worth estimate is around the three hundred billion mark and growing. This is a huge figure considering that only in 2000, the figure was closer to one hundred million mark.

And because more and more people are playing online casinos each year, offshore gambling companies are ever expanding their empires further looking into grey areas of that particulars countries tax laws. Just recently the US government had installed a ban for all online casino gambling websites to advertise on the Internet, on television and in books or magazines. This new strategy employed by the government did put a damper on things for few months but offshore gambling centers countered back by displaying the educational benefits of playing with pretend money with that specific casino totally leaving judgment in the offshore gambling players hands to find the real play money site within.

Well with that in mind the cautious online player still has to be on the look out for shady offshore gambling outfits. How does one do that? To start we can thank the many websites that their sole purpose in life is to seek, locate and post on their sites the blacklisted casinos for various reasons but mainly for not paying customer winnings or not legit at all. As I have mentioned before I cannot stress enough to take some time first and look into the casino of choice and make sure you are dealing with a reputable offshore gambling casino only.

To be continued….

You Can Stop Your Gambling Addiction

Compulsive gamblers of all ages continually fear the day they know they will have to stop gambling. Most of them realize this when their personal resources are dwindling with each passing day.

I remember the day I had ten thousand dollars still left in my savings account. The next day I had five thousand and a week later I had overdrawn my account by $150.00. Even though I realized I had a problem, I couldn’t stop my addiction. I wanted to gamble and win back all the money I had lost. I knew that I should stop, but I refused to and the end result was devastating for me. I had no money and no where to go. I still had my job and my dream of winning big someday. I thought I could never beat this gambling addiction, so I figured why bother. Then I realized I wanted to change my life for the better. I realized I had to take one day at a time. I needed to slow my thoughts down and focus on only one thing at a time. I learned to think about today and did not worry about tomorrow.

When I woke up each morning usually not too grumpy I made the decision of whether or not I was going to gamble today. I gave myself the choice and at the same time I thought about all the destructive behavior. This morning I made the choice I did not want to gamble today. I realized if I told myself I could never gamble again I was adding too much stress to my life.

Compulsive gamblers compound their stress when telling themselves they will never gamble again. Life is too short and it’s time to live to the fullest.

Once compulsive gamblers realize that they are good people and they deserve the best in life their recovery seems to accelerate.

Mr. Howard Keith has an extensive background in dealing with compulsive gamblers and relatives and friends of gamblers. Mr. Keith believes there are many alternatives to aid in the recovery of a gambling addiction.

For more information on gambling addiction and stop gambling you can check out

Promoted to Manager? Great! – What Now?

Congratulations on being promoted to your new management role! Did you have a party? Have you settled into your new desk yet? Did you decide what to do with your pay rise?And are you wondering ‘what now?’I remember well my first promotion to manager. Maybe my experience is something like yours? Here’s how it wentA typical story of the newly promoted managerI was recruited into a job as a ‘technician’ (in the glamorous world of Tax Audit, as you asked). I was good at this so quickly got promoted to senior technician and then manager. We had a party on the Friday afternoon – goodbye senior technician role – and then I was into my management job on the Monday morning. Date of next management course? Six months hence. Likelihood of being coached by my senior manager? – zilch. Result? Six very tricky and stressful months where I managed to make just about every mistake in the management book (and write a few new ones as well)Not fun and not funny – for me, and certainly not for the poor people I was attempting to ‘manage’.Eventually I did get some training. It wasn’t great and I still made a lot of mistakes. But then I got lucky. I got a new manager who was not only skilled at managing, but a great coach. And I became a much better manager. And not a day too soon some would say (including me)Is this sounding familiar? I guess it might (on the basis I’ve rarely met a manager, team leader or supervisor who hasn’t had a similar experience!)What do new managers need?Here’s what I needed when I became a manager and what I see many managers, team leaders and supervisors needing;• Some simple tools I could have accessed from day one would have been hugely helpful. Practical, step-by-step processes that I could have used as ‘road maps’ or guidelines. Some ‘how to’ information. Anything that would have helped me approach my new management role with some level of competence and confidence• Some advice on how to deal with those tricky management situations – the underperforming employee, the high performing (but unhappy) employee. Some help in working out how to motivate my employees to high performance, preferably by someone who’s been there and done it themselves.It’s no fun making it up as you go along or trying to learn by ‘trial and error’ (often with the focus on error). And if you’re anything like most of the managers, team leaders and supervisors I know you just don’t have the time to get out there and do the reading and research on what makes for effective management and then learn how to apply that knowledgeGetting the help and support you needThe biggest mistake I made as a new manager was failing to look for help and support. Instead I tried to tough it out and muddle along. I wouldn’t recommend it. So here are some ideas on how you could get the help and support you need to build your management confidence and competence1. Go to your learning and development, training, HR department or whoever it is who looks after developing people. Don’t wait until they come to you. My tip here is be very specific about what you’re looking for. My experience in life generally is that, the more specific you are about what you want, the more likely you are to get it. If you need, for example, a simple step process for defining and agreeing performance objectives, or a sample agenda for performance review or appraisal meeting, or a planned approach for having a conversation with your staff around improving their performance then go to your L&D, HR, training department and ask them for specifically for that. I think sometimes we make the mistake of waiting for opportunities to come to us in this area of learning. That’s what those people are there to do – to help you develop your management competence and confidence. What sometimes you need to do though is get out there, get to those people and ask for what you want.2. Look for coaching, mentoring or just some good old plain advice. Take a look around and try to identify managers who are managing in a way that you think is effective. It could be your own manager. It could be the manager in the next department. It could be a manager who maybe isn’t in your organisation but who you know is an effective manager. Or ask other people. Ask your colleagues. Who do they consider to be a really effective manager? What you’re trying to do here is to find a model – someone you can learn from. Then the question is, would they help you? Most effective managers are open to helping other managers develop. And again be really clear on what you’re looking for because most people find it easier to say yes to a request if that request is very specific. For example you might ask “I would like some help in thinking through how to explain to my employees that I need them to work in a different way”, or, “I’d appreciate some help with working out how to have a conversation with one of my employees about an area of performance they need to improve.” Get really clear on what you want and then go and ask for it.3. Do some research. If you need tools and techniques, there are many resources out there you can use. You could visit you local bookshop or library or, of course, access some of the thousands of blogs, articles, or videos you can find online. OK so it takes some time, but so does trying to learn by your mistakes!SummaryIt’s easy (as I know to my cost!) to wait patiently for management development opportunities to arise, to wait eagerly for the next training course date to be announced. The issue is we often need help right here, right now. I want to encourage you to take responsibility for your own development as a manager, to get clear on what you want and need and then try to find ways of meeting those wants and needs, so that you can quickly, efficiently, and effectively build your management competence and confidence

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